If you have been at all paying attention to the 2016 US election cycle you are aware that it has been unconventional to say the least. Most election years present aspects of the campaigns that fall outside what would be considered the “norm”. These aspects usually come in the form of controversies, both real and manufactured, and gaffes on the part of the candidates of both parties.
The 2016 presidential election has taken the “norm”, shredded it, poured gasoline on it and set it ablaze. The candidates in this years election are besieged by scandals of all shape sizes in a way that has never been witnessed in the history of US politics. In this case one candidate has trod so far outside convention that his campaign can only be described as TERRIFYING. That candidate is none other than Donald J. Trump.
Trump’s policies (if you can call them that), disparaging, demeaning and in many cases racist statements concerning women, minority groups, his admiration of the policies of repressive foreign leaders have drawn rebuke from leaders of his own party as well as his opponents. He even lashed out at an infant during a recent rally.
He has drawn rebuke from such a diverse swath of the electorate, business leaders and US citizenry in a way never before experienced by a mainstream candidate. I encourage business leaders large and small to do your due diligence before you even consider casting a vote for an individual that would destroy businesses in the US. Not only would the US economy be imperiled by a Trump presidency, but our very way of life would be at grave risk.
No matter your party preference, I encourage you to take a long hard look at the candidates and vote your conscience. Above all, get out there and VOTE.
Every successful small business started out as someone’s bright idea. If you have a promising commercial idea of your own, you need to take the right steps to convert that seed into a flourishing business. Don’t feel overwhelmed by the task facing you! Like so many challenges, starting your own business becomes a lot easier when you break it down into its constituent steps. Below you’ll find six simple tasks that will get you well on your way to setting up a business of your own.
1) Write A Simple (1-Page) Business Plan
In order to get your business off to a good start, you want to keep your costs to a minimum and avoid unnecessary complications. Remember that you have plenty of work to do before you start earning money; don’t waste too much of your valuable time agonizing over a complex business plan. You’ll only need a detailed plan when you turn outwards to secure financing or attract investors.
At this early stage, all you really need is an overview of the business you want to launch and how it’s going to work. Small startup companies rarely require anything more detailed than a single-page plan. If you’ve never written a business plan before, you can find useful guides and examples on the Internet. For example, click this link for small business plan templates.
Set Your Budget
As noted above, keeping your costs under control is vitally important when you’re launching a business. Part of exercising that control is knowing how much money you have to work with, and that means you need a budget. You need to be especially careful with budgeting if you intend to fund your business out of your own pocket. It’s a smart idea to add a healthy overage margin to account for incidental and unplanned expenses. In my experience, a full 20 percent contingency fund is needed for small startups.
Try to plan your business’s launch so that you can bring it up to a positive cash flow within one to three months. This is ambitious but doable. You may also want to prepare a cash reserve (over and above the contingency factor you add into your budget) to tide you over if you can’t reach this goal as quickly as planned.
If you’re looking for places to economize, consider using a virtual office if you don’t need physical square footage to get started. A Virtual office Tampa premium space is quite affordable, and you’ll find no shortage of reliable services that can provide it.
Consider Sole Proprietorship
To launch your business, you’ll have to file formal paperwork and secure the necessary licenses. Depending on the city and state (i.e. Tampa, Florida or Boca Raton, Florida) you’re working in, this can be a very expensive process. Do your research well in advance of starting your company so that you understand what costs will be involved.
When you’re first starting out, establishing your business as a simple sole proprietorship is a good idea. This involves the minimum amount of paperwork and initial investment, which makes it easier to float your business as a trial process. Remember that being a sole proprietor does expose you to personal financial risks. Consult an attorney or a tax expert (e.g. a CPA) to decide if sole proprietorship meets your current needs. Remember that you can always file to create a new business entity after your initial months of operation have shown you that your business idea is sustainable.
4) Handle your finances responsibly
Regardless of how you first structure your business, you have to establish an absolute separation between your personal funds and your business’s accounts. Failing to build a strong wall between the two will prove to be a tremendous headache when it comes time to sort out your taxes. Fortunately, any decent bank or credit union can help you establish a free business checking account. Besides an initial deposit, all you’ll need is the information on your filing paperwork and the licenses you’re using.
It’s generally not necessary to pay for more advanced accounts or apply for a line of credit in the earliest stages of your business. As long as you have a separate repository for business funds you should be fine.
Establish An Online Beachhead
Even if your business is going to cater primarily to physical customers, you have to have at least a basic website. A proper company deserves its own URL; you can search for a suitable address and buy it from a registrar like NameSilo. Costs are usually quite reasonable, sometimes under ten dollars.
If your business is going to involve selling online, you’ll need an online storefront. There are several ready-made services that can provide you with a turnkey solution (one example is Shopify). If you’d prefer to build your own site from scratch, a building service like Weebly can help. Basic sites can be created and operated with both these methods for under $100 a month. Make sure to use your virtual office Boca Raton address consistently when creating online directory listings.
Start Looking For Customers
If you’ve followed the preceding steps, you should be in a position to start testing the commercial waters. Now it’s time to start getting the word out about your new business.
For service-based companies, it’s very helpful to make contact with your chamber of commerce. If your business model centers around products, you can test out the appeal of your wares by selling them at community events like farmers markets or swap meets.
Start advertising your business’s website. Simple marketing solutions like Google AdWords or Facebook Ads can bring in a great deal of traffic without requiring a major investment on your part. Monitor your online marketing expenses carefully, though; you don’t want any unpleasant surprises.
Tackling the six steps listed here will cost you less than you think. You’ll learn a great deal about how your business should operate and get a clear understanding of how sustainable it would be in the long term. It’s always smart to give a business concept a thorough real-world trial before you invest too much time and money into it.
There is much to be added to your companies bottom line with properly executed internet marketing strategies. Whether you are in Miami or Chicago there there are many ways to learn more about internet marketing online and you can easily find some resources by executing a quick search. Using time wisely is very important.This informative article contains a number of ways to efficiently and quickly buy your amount of time in the most effective way when marketing your small business.
Keep watch over competitors and their tactics, and study from the things they are accomplishing. These are employing good marketing strategies, then pay close attention to tips on how to utilize a few of these strategies for your very own purposes, in the event that you are looking at their products and services.
Internet promotion lacks to occur solely on the Internet.
Internet marketing help can be had from Boca Raton SEO company eBusiness Strategies and it needs to be considered seriously and researched for suitability. A number of these individuals have advice columns or will inform you personally for the fee. You must thoroughly research your endeavor before deciding it really is something you are able to hold onto easily.It might not take off immediately, however it is worth the time you set into it.
Also have a signature for your emails, irrespective of the recipient’s identity. This is sort of a business card, and you should distribute it at each opportunity. By allowing the recipients of your own e-mails to see the way your business is really, you are offering everyone you email the link to the business.
It could be challenging to understand how to keep the site. You should pick a topic which you find both interested and familiar in. Marketing your site is easier once you have a target.
Your clients will detect some fishy business back up your claims when you can prove the effectiveness of your merchandise through videos or testimonials. This illustrates why you need to sell products you possess used if possible.
Many customers jump on the coupons with gratitude and also as an added incentive to go back to a coupon to buy something they needed or wanted anyway.
If major companies advertise in your site, allow major reliable businesses to obtain place some advertising on your own page. This could also serves to boost traffic and helps make the site more useful business site.
Try placing banners where they don’t look like your typical banners. Try so they are appear like links to obtain more content. More often than not people don’t simply click banners, so a little bit of artistry could make them more potent.
Blogging is an efficient way to boost visitors to your web site. By posting on a reliable schedule, it is essential that you simply keep your content fresh.
Be sure to include a link that goes back in your site within the video description. This will likely have a huge boost to the number of traffic you get returning to your website.
From what you discovered here, you can observe you do not need to devote every minute of your respective day to Internet marketing. Be smart about how exactly you divide your hours, and success may find you. You can also find out more about SEO training here Search Engine Watch
Many a successful business person has thought to themselves, “I have business management expertise, I should become a freelance business consultant”. In some of these cases they may even have successfully reached that goal. That being said, I want to offer some advice, before jumping off that cliff you had better do your homework and have a detailed business plan! Let me briefly explain what I mean.
Being an expert in a particular area is all well and good. Unfortunately that doesn’t necessarily mean your particular skill set can be parlayed into a full scale consulting business. For that to occur their has to be a significant, identifiable demand for your area of expertise. This is not to say that there aren’t legitimate prospects for small niche specialists because there are. If that is your sounds like your target market you had been come to the table with an unusually high level of demonstrable skill in your business niche. During your initial feasibility research you need to dig into all available data on your market.
Make use of the internet, it’s free and a treasure trove of valuable insight into potential market demand. Don’t just rely on business media, make use of what I like to refer to as eyeball research. Hit job websites like Indeed, Indeed and even LinkedIn. These sites can give you at least a base idea of how many employers are actively seeking consultants. You should also network… tap into your existing contacts and actively seek out new ones. Again, LinkedIn is a great place for you to make new contacts.
I’m going to cut straight to the chase here, if you do not know what a business plan (a real business plan, not ideas scribbled on a notepad) is you might want to consider staying put until you do! Trying to start a business without a well thought out plan is one of the quickest ways to fail. Again, fire up the old laptop and get researching. There is just an incredible amount of credible, accurate information and instruction available online much of it for free. Two suggestions that I was able to obtain in under 2 minutes of searching are from Entrepreneur Magazine and the other is the government’s Small Business Administration website. Devote some real time and effort to this important step.
I believe this short piece exposes some considerations you need to be taking into account when starting your own consulting business. There are others, but this will get you going. In closing I wanted to offer a short video produced by the University of Chicago that I think offers some excellent insight into just what it means to be a full time business consultant. Think about how you live your life presently and how a career change and it’s demands could impact that. Are you fully committed to the effort? If you have serious doubts you need to think very hard before taking action. I hope you find the video helpful. Come back soon for my next post.